E-COMMERCE & RETAIL
More Sales. Smarter Inventory.
Cleaner Margins.
WTT Digital helps Southern California e-commerce and retail businesses drive qualified traffic, automate fulfillment with Odoo, and keep financials clean across every channel.
Common Challenges
What E-Commerce Businesses Struggle With
Rising Ad Costs, Flat Revenue
Cost-per-click keeps climbing but conversions aren't keeping up. You're spending more on ads without a clear picture of which campaigns are actually profitable.
Inventory Chaos Across Channels
Shopify, Amazon, and wholesale orders all pulling from the same inventory — but nothing updates in real time. Oversells, stockouts, and angry customers are the result.
No Visibility Into Real Margins
Revenue looks good but profit is hard to see. COGS, shipping, returns, and platform fees aren't tracked in a way that shows true margin by product or channel.
Manual Order Processing
Orders from multiple channels are manually entered into fulfillment systems. Every handoff is a potential error and a delay — costing time and creating customer service issues.
Sales Tax Compliance Risk
Selling in multiple states means multiple sales tax obligations. Most e-commerce businesses are under-tracking this until an audit hits — and by then the liability is significant.
Outgrowing Current Systems
Revenue is growing but the tools aren't keeping up. Spreadsheets, disconnected apps, and manual workarounds are creating a ceiling on how fast you can scale.
Digital Marketing
Drive Profitable Traffic That Actually Converts
WTT Digital builds performance-driven campaigns for e-commerce and retail businesses — focused on profitable revenue, not just traffic. Every campaign is tracked against ROAS and real margin so you always know what's working.
- ✓ Google Shopping & Search Ads optimized for ROAS
- ✓ Facebook & Instagram retargeting for repeat buyers
- ✓ SEO to capture high-intent organic searches
- ✓ Email marketing automation for abandoned cart & LTV
Client Results
Average ROAS increase within 90 days
Average reduction in cost per acquisition
Operational Impact
Reduction in manual order processing time
Improvement in inventory turnover
AI-Driven Cloud ERP
Automate Fulfillment. Control Inventory. Scale Without Chaos.
WTT Digital implements Odoo ERP with a direct Shopify integration — so every order, every inventory update, and every shipment flows automatically. No manual entry. No delays. No errors.
- ✓ Shopify – Odoo sync: orders, inventory & products in real time
- ✓ Multi-warehouse inventory with barcode scanning
- ✓ Automated reorder rules to prevent stockouts
- ✓ QuickBooks sync for seamless accounting reconciliation
Accounting & Tax
Know Your Real Margins. Stay Compliant. Keep More.
E-commerce accounting is complex — multi-channel revenue, COGS tracking, returns reconciliation, and multi-state sales tax. WTT Digital handles all of it so you always know what you're actually making.
- ✓ Multi-channel revenue reconciliation (Shopify, Amazon, wholesale)
- ✓ COGS and margin tracking by product and channel
- ✓ Multi-state sales tax compliance and filing
- ✓ Inventory valuation and landed cost tracking
Financial Clarity
Faster monthly close with clean books
Sales tax compliance across all states
Average Results for E-Commerce Clients
ROAS increase
Less manual work
Inventory turnover
Lower CPA
Client Stories
What Our Clients Say
“WTT Digital connected Shopify to Odoo and our fulfillment time dropped by half. We used to spend 4 hours a day manually processing orders. Now it's zero. The ROI was clear in the first 60 days.”
Amanda L.
CEO, Pacific Goods Co., Orange County CA
“Our Google Shopping ROAS went from 1.8x to 4.2x in three months. WTT Digital rebuilt our campaigns from scratch with a focus on profitable products — not just revenue. Finally a marketing partner that speaks in margins.”
Brian T.
Owner, Coastal Retail Group, Irvine CA
“We had no idea we owed sales tax in three states until WTT Digital did our accounting review. They cleaned it up, filed everything, and now we have a clean compliance record. Worth every penny.”
Rachel K.
CFO, SoCal Distribution Co., Southern California
FAQ
Frequently Asked Questions
Does WTT Digital integrate Odoo with Shopify?
Yes. WTT Digital implements a direct Odoo–Shopify integration that syncs orders, inventory, and product data in real time. Shopify orders flow into Odoo for fulfillment automatically, and inventory levels update instantly across all channels.
How do you handle multi-state sales tax for e-commerce?
WTT Digital's accounting team tracks nexus by state, reconciles marketplace facilitator collections from Amazon and Shopify, prepares state filings, and helps you establish a clean compliance record. We work with e-commerce businesses in California and multi-state sellers nationwide.
Can you improve our Google Shopping performance?
Yes. WTT Digital restructures Google Shopping campaigns around profitable product margins, not just revenue. We optimize feed quality, bidding strategy, and audience layering to improve ROAS — most clients see a 40%+ improvement within 90 days.
What size e-commerce business do you work with?
WTT Digital specializes in e-commerce and retail businesses doing $500K–$10M in annual revenue — businesses that have outgrown basic tools and need an integrated marketing, operations, and finance partner to scale profitably.
Get Started
Ready to Scale Your E-Commerce Business?
Book a free 30-minute strategy call. We'll audit your current marketing, operations, and financials — and give you a clear plan to grow more profitably.
Book My Free Strategy Call